Congratulations! You are now a proud owner of a brand new website. Finally, your accountancy firm has a beautiful web presence. But wait. Nothing is happening. You are not drowning under fresh leads from the website. To be honest, perhaps the only person who has visited your website is you. And the guys who made it for you, probably.
Don’t despair. We get it: when you launch a new website, you hope to see it soar like a rocket. So when you see it plunge quietly to the bottom of the oceanic Internet, no one can blame you for being a tad disappointed.
But you know what? It absolutely doesn’t have to be like that. Your website is not just a shiny new toy that sits around in cupboard gathering dust. There’s a lot that you can do to maximise the impact of your website. Here’s a list of the most effective tips for getting off to a good start with your website. Do note that these are the basic actions that an accountant can do on his/her own. If you are planning to invest in a big launch plan, it is best to hire professional marketing services.
Shout out on your social media
More likely than not, you are connected with potential clients, competitors and prospects on Facebook, Twitter, LinkedIn or Google+. If not you, someone from your team will have connections on at least one of the social media channels. Create and post a good update announcing the launch of your website. Share some picture of the website and offer tips on how the website could help the clients. This will help to spread awareness about your new initiative.
Send out an emailer
In our experience, this is one of the simplest and the most effective methods for accountants to popularise a new website. You already have a list of contacts that your firm deals with on a regular basis.
Shirk your hesitation, don a marketing hat and craft a short and sweet mailer informing your customers and others about the new website that you have built. Highlight how they can benefit from your website and inspire them to take action. For example, some of your clients would be happy to know that they can share their documents with you online, through a secure section on your website.
Give your clients an incentive to use your website
It is natural for humans to stick to old ways of doing things – the familiar is comfortable. If you wish to push your clients to make better use of your website to improve your administrative efficiency, you will have to give them some incentive. For example, you can offer gift vouchers or a few hours of free service to the first ten clients that use the online document sharing tool on your website.
Submit your website to online local directories
Several websites function as an online directory for accountants and accountancy firms. It would be a good idea to get your firm listed in top local directories. If you already have a subscription with a local directory, you can get your new website’s URL prominently displayed in your ad. If you have some more time to invest, you could also list your firm in popular local business directories like Yelp, Merchant Circle, Yellow Pages, etc. Make sure you add the URL to any existing listings too.
Slap the website URL onto your collaterals
Print your website URL on your business cards, letter pads and any other business documents that have your address. Also, don’t forget to include your website URL your email signature! These actions will deliver two key benefits: 1) if a prospective customer wants to know more about your business, they do not have to call you or visit your office – they can simply view all the key information on the website and 2) You get more visits on the website by handing out collaterals that contain the URL.
We hope that these tips help you get off to a good start. We wish you the best of luck with your new website and hope that it helps your serve your current clients better and gets your new business!